Go Fashion IPO Date, Price & Review

Go Fashion (Go Colors) IPO

Go Fashion IPO

Incorporated in 2010, Go Colours is one of India’s largest women’s bottom-wear brands, with a market share of approximately 8 percent in the branded women’s bottom-wear in the financial year 2020. It undertakes product development, design, sourcing, marketing and retailing of a wide portfolio of women’s bottom wear apparel under ‘Go Colors’ brand of clothing. The company sell the products across India and through multiple sales channels. As of May 2021,  the company has an extensive network of 459 exclusive brand outlets (EBOs) in 118 plus cities spread across 23 states and union territories in India.

The EBOs are located in high streets, malls, residential market areas in major metros, large cities and other tier II and tier III cities and at airports. The company sell the products through its own website and online market places and through multi-brand outlets (MBOs) and large format stores (LFSs) like Reliance Retail Limited, Central, Unlimited, Globus Stores, Spencer’s Retail etc.

Over the period, the company has developed a wide range of bottom-wear suited to women across age groups for various occasions and use, including ethnic, fusion, athleisure and loungewear. The products are also available in a wide range of sizes suited to girls and plus-size women.

Qualitative Factors and Strengths

  • One of India’s largest women’s bottom-wear brands with a well-diversified product portfolio.
  • Multi-channel retail presence across India with a focus on exclusive brand outlets (EBOs) for enhancing brand visibility.
  • Strong unit economics with a standardized and scalable development model for the EBOs.
  • Extensive procurement base with highly efficient and technology-driven supply chain management.
  • In-house expertise in developing and designing products.
  • Demonstrated track record of strong financial performance.

Objects of the Offer

  • Funding roll out of 120 new EBOs.
  • Funding working capital requirements.
  • General corporate purposes.

Company’s Promoters

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, PKS Family Trust and VKS Family Trust are the company’s promoters.

Financials of Go Fashion Limited

Parameter (₹ in millions)FY21FY20FY19
Total Assets5,483.675,191.864,041.31
Total Revenue2,822.523,968.392,909.79
Profit for the year(35.39)526.34309.41


Go Fashion IPO Issue Details

Issue Open17 Nov 2021- 22 Nov 2021
Issue TypeBook Built Issue IPO
Issue Size[.] equity shares of ₹ 10 (aggregating up to ₹ 1,013.61 Cr)
Fresh Issue[.] equity shares of ₹ 10 (aggregating up to ₹ 125 Cr)
Offer for Sale12,878,389 equity shares of ₹ 10 (aggregating up to ₹ 126 Cr)
Face Value₹ 10 per equity share
Issue Price₹ 655 to ₹ 690 per equity share
Market Lot21 shares
Min Order Quantity21 shares
Listing AtBSE, NSE
Allotment Date25 Nov 2021
Listing Date30 Nov 2021


Go Fashion IPO Bid Details

Sl No.

CategorySubscription Status
(No. of times)
17 Nov 2118 Nov 2122 Nov 21


Book Running Lead Managers
1. JM Financial Limited
2. DAM Capital Advisors Limited
3. ICICI Securities Limited
Registrar to the Offer
KFin Technologies Private Limited
Selenium, Tower B,
Plot No 31 and 32, Financial District,
Nanakramguda, Serilingampally
Hyderabad, Rangareddi 500 032,
Telangana, India
Tel: +91 40 6716 2222
E-mail: gofashion.ipo@kfintech.com
Investor grievance e-mail:
Website: www.kfintech.com
Contact person: M. Murali Krishna
SEBI registration number: INR000000221

Registered Office: Sathak Center, 5th Floor, New No. 4, Old No. 144/2, Nungambakkam High Road, Chennai, Tamil Nadu 600 034

Source: Go Fashion (India) Limited DRHP

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